After months of considering and rejecting potential names for the business they were launching, friends and co-founders Howard Field and Kevin McCurdy were struggling coming up with a name that was just the right fit. One day, Kevin was heading to Picabo, Idaho on a fly fishing trip and as he was walking through the airport thinking about his destination, it occurred to him that adding an “o” to Picabo would be fun and interesting — a combination of “Pic” from “Picture” and a play on the phrase peek-a-boo, which is a common expression that brings smiles to people’s faces all over the world. Kevin immediately called Howard and shared the idea, to which Howard replied, “Done”.
The Picaboo Promise
We are dedicated to inspiring creative spirits who want a simple and beautiful way to bring memories to life, because we are passionate about creating bursts of happiness that last throughout generations.
Personal – what makes us smile
Inspired – what moves us
Innovative – what moves us outside the lines
Community – what we share
Authentic – what matters to us