The logo should include spacing around it that’s equal to the space between the two rule lines above and below the word “picaboo”.
The logo’s standard look is Picaboo Blue on white. Do not use any other color variation when the logo is on white.
The logo may be used on top a solid color or on top a photo. No drop shadow is allowed. Background color may be a brand color or seasonal color such as a Christmas red. The logo itself must always be white when placed on background colors or photos.
Logo with Tagline
The tagline can be paired with the logo on white or on a background color. The tagline should be in Gotham Light typeface. It can be stacked below the logo or vertically centered to the right. When stacked below the logo, the tagline’s baseline should sit a distance from the logo that is equal to the distance between the two rule lines above and below the word “picaboo”. When set to the right, the tagline’s left edge should also site the same aforementioned distance.
Sometimes, we may want to pair our logo with another logo such as a partner’s logo. In these cases, the partner’s logo should be to the right of the logo the same distance that is between the two rule lines above and below the word “picaboo”. The partner’s logo should also be equal in height to the distance between the aforementioned rule lines.
Online Profile Photo / Avatar
Favorite Icon (for websites)