Typography
Typography is a strong extension of the Picaboo brand personality. The Gotham font family is Picaboo’s primary typeface. Occasionally, we may want to compliment the standard font with another font listed below.
Gotham Light – headings, labels, callouts
Gotham Book – body copy, links
Gotham Bold – bold text, button text
Archer Medium Italic – short subheadings, conversational copy
StylishBrush & Isabella – stylized headline
Important
DO NOT use drop shadows.
DO NOT increase or decrease from standard kerning (horizontal space between letters).
DO NOT squish or stretch type.