Company History

We came out with prototype photo album software in 2004, and almost immediately we got feedback — ‘How can we order the albums?’ — there was no industry for that yet.”
-Howard Field, Co-Founder

Picaboo, named from a fishing trip to Picabo, ID and a play on the word “Peek-A-Boo”, was founded in 2002 by Howard Field and Kevin McCurdy, two college friends who believed memories are a fundamentally important part of the human experience and deserve to be preserved, shared, and enjoyed in meaningful ways.

2002	Picaboo starts up in Palo Alto, CA after being conceived on the Stanford University Golf Course by Howard Field and Kevin McCurdy
2004	Picaboo secures investment from prominent Silicon Valley investors
2005	Picaboo launches version one of photo book software
2007	Picaboo adds greeting cards
2010	Picaboo adds calendars
2011	Picaboo adds canvases
2012	Picaboo grows to over 1 million customers
2013	Picaboo launches Picaboo Yearbooks
2015	Company Headquarters move from California to New Hampshire